LERET LERET
A luxury label specialized in a single garment, the perfectly universal cashmere sweater. Thoughtfully designed in New York and meticulously crafted in Mongolia, each piece comes to life as a fine cashmere treasure and a timeless wardrobe staple. Siblings Andrea and Edouard Leret conceived the brand as a manifestation of their creative dialogue, two opposites weaving stories together through one piece of clothing by introducing limited-editions of the classic crew neck, updating the traditional silhouette with a relaxed fit, fluid cut and a seasonless layering potential. Through a personal design lens the label seeks to explore narratives around the endurance of the modest garment, unaffected by the passage of time. LERET LERET sweaters are a gentle embrace: made to be worn, treasured and passed down through generations.
The logo ideas reside in the concept of pairs: two siblings, one brand. The unity of opposites yet dependent on each other in order to become a better version of oneself.
Brand Identity · Web Development · Packaging · Documentary photography
Creative Direction: Latente ·. Documentary Photography: Ana Georgina ·. Art Direction: Studio Futuro
Branding Photography: C_129 ·. Website: LERET LERET
All other photographic material is property of their rightful owners.
